Integrating Specialty Coffee into Pilgrimage Tourism: Cultural and Economic Opportunities in Makkah and Madinah

Kurniawan Arif Maspul

doi:10.62048/qjms.v2i2.73

Penulis

Kurniawan Arif Maspul Al Madinah International University, Malaysia

DOI:

https://doi.org/10.62048/qjms.v2i2.73

Kata Kunci:

Fourth-wave coffee, Pilgrimage tourism, Urban development, Economic diversification, Entrepreneurship, Cultural enrichment

Abstrak

Integrasi kopi spesialti di Mekah dan Madinah membuka peluang untuk meningkatkan pengalaman wisatawan, mendukung ekonomi lokal, dan melestarikan budaya. Berdasarkan wawancara, kunjungan lapangan, dan analisis tematik, studi ini menunjukkan bahwa sektor kopi spesialti mampu mendorong diversifikasi ekonomi, menciptakan lapangan kerja, dan membuka peluang usaha baru. Penonjolan varietas kopi lokal dan pelestarian praktik tradisional memperkuat potensi kedua kota sebagai destinasi budaya. Pemahaman preferensi konsumen juga dapat mendukung strategi pemasaran yang menempatkan kopi spesialti Arab Saudi di pasar global dan menarik wisatawan pecinta kopi. Selain itu, praktik perdagangan adil dan ramah lingkungan mendukung keberlanjutan serta memberikan manfaat bagi petani lokal. Secara keseluruhan, kopi spesialti berkontribusi pada pertumbuhan ekonomi, pertukaran budaya, dan penerapan standar etika yang lebih baik. Kami memberikan rekomendasi kebijakan dan strategi bisnis yang mendukung nilai lokal dan selaras tren pariwisata global.

Referensi

Alammash, S. A., Guo, P. S., & Vinnikova, A. (2021). Saudi Arabia and the heart of Islam in Vision 2030: Impact on international relations. Arab Journal for Scientific Publishing (AJSP), 2663, 5798.

Alanzi, E. M. (2023). Modelling and forecasting Saudi Arabia’s inbound tourism demand (Doctoral dissertation, Victoria University).

Ali, R., Irfan, S., & Hamid, S. (2024). Emerging themes in food tourism: A systematic literature review and research agenda. British Food Journal, 126(1), 372–408. https://doi.org/10.1108/BFJ-11-2022-0939

Almulhim, A. I., & Cobbinah, P. B. (2024). Framing resilience in Saudi Arabian cities: On climate change and urban policy. Sustainable Cities and Society, 105172. https://doi.org/10.1016/j.scs.2024.105172

Arif, M., & Aldosary, A. S. (2023). Urban spatial strategies of the Gulf Cooperation Council: A comparative analysis and lessons learned. Sustainability, 15(18), 13344. https://doi.org/10.3390/su151813344

Bjerde, C. M. S. (2023). The faith in coffee: Exploring commodification of Colombian coffee—A qualitative case study of the relations across the Colombian Cafetero culture (Master’s thesis).

Bookman, S. (2014). Brands and urban life: Specialty coffee, consumers, and the co-creation of urban café sociality. Space and Culture, 17(1), 85–99. https://doi.org/10.1177/1206331213493853

Bourdieu, P. (2018). Distinction: A social critique of the judgement of taste. In Inequality (pp. 287–318). Routledge.

Calero, C., & Turner, L. W. (2020). Regional economic development and tourism: A literature review to highlight future directions for regional tourism research. Tourism Economics, 26(1), 3–26. http://dx.doi.org/10.1177/1354816619881244

Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2014). Lost in translation: Exploring the ethical consumer intention–behavior gap. Journal of Business Research, 67(1), 2759–2767. https://doi.org/10.1016/j.jbusres.2012.09.022

Chang, Y. J. (2021). Creating the multisensory brand experience in coffee shops (Doctoral dissertation, Iowa State University).

Chen, L. H., Wang, M. J. S., & Morrison, A. M. (2021). Extending the memorable tourism experience model: A study of coffee tourism in Vietnam. British Food Journal, 123(6), 2235–2257. http://dx.doi.org/10.1108/BFJ-08-2020-0748

Christou, P. A., Pericleous, K., & Singleton, A. (2023). Spiritual tourism: Understandings, perspectives, discernment, and synthesis. Current Issues in Tourism, 1–18. http://dx.doi.org/10.1080/13683500.2023.2183819

Daskin, M., & Pala, K. (2023). Linking emotional solidarity with residents' support for religious tourism development: An empirical research from a cultural heritage context. Kybernetes. https://doi.org/10.1108/K-10-2022-1559 (Tambahkan jika tersedia)

Derval, D. (2022). The right sensory mix: Decoding customers’ behavior and preferences. Springer Nature.

East, M., & Africa, N. (2023). Steffen Wippel—Branding the Middle East: A review of regional manifestations of a global phenomenon. In Branding the Middle East: Communication strategies and image building from Qom to Casablanca (pp. 38–55).

Ebejer, J. (2021). Tourism in European cities: The visitor experience of architecture, urban spaces and city attractions. Rowman & Littlefield.

El-Refai, S., & El-Habashi, A. (2021). Pilgrimage sites–heritage sites: The evaluation of authenticity of selected cases. Engineering Research Journal, 44(2), 233–244.

Fischer, E. F. (2022). Making better coffee: How Maya farmers and third wave tastemakers create value. University of California Press.

Gilovich, T., & Gallo, I. (2020). Consumers’ pursuit of material and experiential purchases: A review. Consumer Psychology Review, 3(1), 20–33.

Greco, C. (2022). Food heritage, memory and cultural identity in Saudi Arabia: The case of Jeddah. In Food for Thought: Nourishment, Culture, Meaning (pp. 55–74).

Ibnu, M. (2022). A systemic approach for a sustainable coffee production in Indonesia. SOCA: Jurnal Sosial Ekonomi Pertanian, 16(1), 15–27.

Jaen, M. H., Reficco, E., & Berger, G. (2021). Does integrity matter in BOP ventures? The role of responsible leadership in inclusive supply chains. Journal of Business Ethics, 173(3), 467–488

Jolliffe, L. (2016). Marketing culinary tourism experiences. In M. Sotiriadis & D. Gursoy (Eds.), The handbook of managing and marketing tourism experiences (pp. 363–378). Emerald Group Publishing Limited.

Kayal, G. (2023). The personas and motivation of religious tourists and their impact on intentions to visit religious sites in Saudi Arabia. International Journal of Tourism Cities, 9(1), 201–219. https://doi.org/10.1108/IJTC-04-2022-0092

Kwame Opoku, E., Tham, A., Morrison, A. M., & Wang, M. J. S. (2023). An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops. British Food Journal, 125(5), 1613–1630. https://doi.org/10.1108/BFJ-04-2022-0361

Lestari, M. (2023). The impact of COVID-19 and commodification on tourism religious Islam: From spiritual to experience tour. Jurnal Ilmiah Manajemen Kesatuan, 11(3).

Maneval, S. (2020). Mass accommodation for the “guests of God”: Changing experiences of Hajj-pilgrims in Jeddah. Arab Urbanism.

Maspul, K. A. (2022). Analysis of Bash Coffee's marketing mix strategy in strengthening coffee sales in Buraidah.

Maspul, K. A. (2023a). The emergence of local coffee brands: A paradigm shift in Jakarta coffee culture. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 3(1), 135–149. https://orcid.org/0000-0001-6394-3688

Maspul, K. A. (2023b). The spirit of trade in the Muslim society through coffee: A case study in Al Qassim. AL-BAHTS: Jurnal Ilmu Sosial, Politik, dan Hukum, 1(1), 33–38. https://doi.org/10.32520/albahts.v1i1.3012

Maspul, K. A. (2023c). Developing fourth wave coffee culture towards sustainable gastronomy tourism growth in Riyadh. PESHUM: Jurnal Pendidikan, Sosial dan Humaniora, 2(6), 1003–1021.

Maspul, K. A., & Almalki, F. A. (2023a). Preserving local wisdom: Unaizah's coffee culture and dates farming sustaining cultural heritage. J-CEKI: Jurnal Cendekia Ilmiah, 2(6), 639–664.

Maspul, K. A., & Almalki, F. A. (2023b). The impact of a modern coffeeshops on social behavior and cultural dynamics: A case study of Unaizah's coffeeshops. PESHUM: Jurnal Pendidikan, Sosial dan Humaniora, 3(1), 65–82.

Maspul, K. A., Akrem, A. M., & Sidiq, A. R. (2023). Investigating the specialty coffee industry's allure for local and global investors. Jurnal Sosial Sains dan Komunikasi, 2(2), 107–115. https://doi.org/10.56799/peshum.v3i1.2305

Maxim, C. (2020). Challenges of world tourism cities: London, Singapore and Dubai. In A. M. Morrison & J. A. Coca-Stefaniak (Eds.), Routledge handbook of tourism cities (pp. 19–30). Routledge.

Morrison, A. M., & Coca-Stefaniak, J. A. (Eds.). (2020). Routledge handbook of tourism cities. Routledge.

Nabhan, Y. M., Karban, A. S., Hasanuddin, B. L., & Muhammad, B. A. (2023, June). Preservation of Islamic urban heritage to enhance the users’ expectation in the holy city of Makkah. In Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism (ICCAUA) (Vol. 6, No. 1, pp. 246–255).

Niu, S. (2023). Between sacredness and public health: Global religious sacred places and the fight against COVID-19. Journal of Religion and Health, 1–19.

Pavlovic, P., Reyneke, M., & Boyd, S. (2021). Origin artisan coffee: Growth challenges faced by a niche brand in South Africa. Emerald Emerging Markets Case Studies, 11(3), 1–38.

Pine II, B. J. (2020). Designing employee experiences to create customer experience value. Strategy & Leadership, 48(6), 21–26.

Quickel, A. T. (2022). Cairo and coffee in the Transottoman trade network. In Osteuropäisch-osmanisch-persische Mobilitätsdynamiken (pp. 83).

Ratten, V. (Ed.). (2021). Entrepreneurship in Indonesia: From artisan and tourism to technology-based business growth. Routledge.

Rojas-Mendez, J. I., & Khoshnevis, M. (2023). Conceptualizing nation branding: The systematic literature review. Journal of Product & Brand Management, 32(1), 107–123.

Seyitoglu, F., & Alphan, E. (2021). Gastronomy tourism through tea and coffee: Travellers’ museum experience. International Journal of Culture, Tourism and Hospitality Research, 15(3), 413–427

Swain, S., Jebarajakirthy, C., Sharma, B. K., Maseeh, H. I., Agrawal, A., Shah, J., & Saha, R. (2023). Place branding: A systematic literature review and future research agenda. Journal of Travel Research. https://doi.org/10.1177/00472875231168620

Thimm, V. (2023). Shopping with Allah: Muslim pilgrimage, gender and consumption in a globalised world. UCL Press.

United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development. United Nations, Department of Economic and Social Affairs.

van Keulen, M., & Kirchherr, J. (2021). The implementation of the circular economy: Barriers and enablers in the coffee value chain. Journal of Cleaner Production, 281, 125033.

Wahyono, Z., & Razak, M. A. A. (2020). Islamic tourism in Southeast Asia: The concept and its implementation. International Journal of Halal Research, 2(2), 90–105. https://doi.org/10.18517/ijhr.2.2.90-105.2020

Winter, E., Marton, S. M., Baumgart, L., Curran, M., Stolze, M., & Schader, C. (2020). Evaluating the sustainability performance of typical conventional and certified coffee production systems in Brazil and Ethiopia based on expert judgements. Frontiers in Sustainable Food Systems, 4, 49.

Wiryomartono, B. (2023). Historical mosques in Indonesia and the Malay world: Roots, transformations, and developments. Springer Nature.

Zha, D., Marvi, R., & Foroudi, P. (2023). Embracing the paradox of customer experiences in the hospitality and tourism industry. International Journal of Management Reviews. https://doi.org/10.1111/ijmr.12343