Linguistic Landscape at Malindo Swimming Pool: Patterns and Representation in a Multilingual Context

Robi’ah Al Adawiyah  Al Abidah; Eva Mazidah; Lailatul Masruroh

doi:10.62048/qjms.v2i2.87

Penulis

Robi’ah Al Adawiyah Al Abidah English Language Education Study Program, Universitas Qomaruddin, Gresik, Indonesia
Eva Mazidah English Language Education Study Program, Universitas Qomaruddin, Gresik, Indonesia
Lailatul Masruroh English Language Education Study Program, Universitas Qomaruddin, Gresik, Indonesia

DOI:

https://doi.org/10.62048/qjms.v2i2.87

Kata Kunci:

lanskap linguistik, multibahasa, bahasa, ruang publik

Abstrak

Penelitian ini mengkaji lanskap linguistik (LL) Kolam Renang Malindo, sebuah ruang publik multibahasa di Gresik, untuk mengeksplorasi pola dan representasi penggunaan bahasa serta implikasi budayanya. Dengan menggunakan metode kualitatif, termasuk dokumentasi visual dan analisis isi, penelitian ini mengidentifikasi fungsi dan representasi bahasa dalam berbagai papan informasi. Hasil penelitian menunjukkan bahwa Bahasa Indonesia mendominasi tanda-tanda praktis guna memastikan kejelasan bagi pengunjung lokal, sementara Bahasa Inggris digunakan secara strategis untuk tujuan branding dan inklusivitas, sehingga menarik bagi khalayak yang lebih luas. Menariknya, tidak adanya bahasa daerah seperti Bahasa Jawa menunjukkan adanya prioritas terhadap komunikasi nasional dan internasional. Analisis semiotik mengungkap makna denotatif dan konotatif dalam lanskap linguistik, yang mencerminkan modernitas, identitas budaya, dan dinamika sosial. Penelitian ini memberikan kontribusi terhadap pemahaman tentang multibahasa di ruang rekreasi publik dan menawarkan wawasan untuk pengelolaan keberagaman bahasa dalam konteks pariwisata.

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